Ade Bajomo
President of Fintech Association of Nigeria
Nigeria embraces the digital revolution
Ade Bajomo, President, Fintech Association of Nigeria, underlines the immense potential of Nigeria’s fintech sector and its position as a leader for the region and continent in digitizing currency and taking advantage of the wealth of opportunity in onboarding the continent’s huge population into the online space. Fintech Association of Nigeria is the first in Africa to bring together all stakeholders in the fintech ecosystem in a forum to innovate legislation.
“Our population, entrepreneurial spirit, number of problems to solve and potential for scale are the key drivers of the fintech sector in Nigeria and across Africa.”
Ade Bajomo
-
read full interview... -
For what reasons are Nigerian fintech startups outpacing the rest of the world in terms of their growth potential?
Our banks are growing at a phenomenal rate. Financial services companies learn to solve problems fast, which rases the skills of intrapreneurs who are now creating a solid environment for fintech in Nigeria. We have over 50 million Nigerians in our national database for banking transactions, but the level of financial inclusion is far from where it could be. We have innovators across the board solving this problem and working with established banks and telecoms to create new solutions.
We have more than 14 million micro, small and medium-sized enterprises in Nigeria that are all digitizing. However, there remains a substantial amount of cash transactions that needs to be digitized in Nigeria and across Africa, which presents a vast amount of opportunities. These factors are driving fintech penetration across the board, not just in payments but in outlying sectors such as agritech. Our population, entrepreneurial spirit, number of problems to solve and potential for scale are the key drivers of the fintech sector in Nigeria and across Africa.
There is also a lot of collaboration with the International Monetary Fund who supports Nigeria's e-Naira initiative, the central bank’s first digital currency. The World Bank is also supporting projects such as digital identification. There is a lot of awareness in multilateral organizations, governments and the industry as a whole. It is very exciting.
Additionally, Nigeria leads the flow of funds into Africa. In 2021, around $5 billion entered the continent, with the bulk of that entering the four following countries in order of highest to lowest: Nigeria, Kenya, South Africa and Egypt. Around $1.3 billion came to Nigeria in 2021 due to our potential, bringing a lot of energy to our business environment. These valuations will foreseeably continue at a reasonably high level but will be moderated by mergers and acquisitions as the industry matures. Some of this has already begun such as Equinix acquiring MainOne and Flutterwave acquiring Disha. We will continue to see consolidations where companies overlap to create scale and drive more value for investors.
If you compare the valuation of a bank along with its assets and physical buildings to fintechs, banks still have less value than a fintech company. With a proper solution, the value of a fintech company is 10 times that of a bank. As the global economy moderates, we will see a visible rise in the number of these companies being valued at higher levels. However, these moderations are not going to stop the energy, enthusiasm and number of new fintechs entering the market. -
Why is Nigeria the perfect ecosystem to help Africa create a thriving innovative sector?
Nigeria is an ideal place to create solutions to our many global problems. It has a youthful population of more than 200 million, which is why the industry is thriving. Nigeria produces a large number of graduates every year at all levels. Many of our youthful population can now be engaged in various types of digital activities, whether it be web design or receiving deeper skills such as coding or training in cybersecurity.
Nigeria has the baseline capacity and capabilities to lead and collaborate across the continent in the fintech space. Already Nigerian firms and banks are stepping out of Nigeria into Africa and bringing best practices. Nigerians want to build an Africa that is inclusive and drives growth so that the continent can be a global player. -
What kind of services does Fintech Association of Nigeria (FintechNGR) provide to all involved stakeholders in the market?
Our work consists of three main segments. The first is connecting stakeholders and encouraging collaboration to scale endeavors. The second is accelerating and building capacity across all stakeholders, which includes not just fintechs but regulators, operators and even students interested in tech leadership. The last is advocacy where we work with regulators to ensure policies and frameworks that support innovation and creativity.
We set up what we call the Nigerian Reguvators Forum, which is formed by putting the words regulators and innovators together. These stakeholders come together on a quarterly basis to highlight and find solutions to pertinent industry questions. Participants include the Central Bank of Nigeria, the Securities and Exchange Commission, telecoms, all regulators and the community. The World Bank sent representatives to see how we run the Nigerian Reguvators Forum because it is the first of its kind in Africa. It has been critical in helping advance fintech-related policies in Nigeria.
-
What key hurdles does FintechNGR need to overcome in realizing the potential of Nigeria’s fintech sector?
EY conducted a study for us in 2021 that pinpointed a number of challenges we face. One is a lack of skills and talent. There remains a lot of talent exploitation from Nigeria and Africa into Europe and the Americas. For companies to find and retain talent is extremely difficult. We are developing at a phenomenal rate but lack of skills and funding at pre-stage levels is a big challenge. Additionally, there is frustration surrounding licensing. Innovators are always ahead of regulators.
However, Nigeria’s Securities and Exchange Commission has shown significant leadership in driving fintech regulation within the country. In 2018, the commission made a widely available report on how fintechs and the industry can drive capital market transformation. There have also been many improvements at the Central Bank of Nigeria, which built a sandbox for fintechs and implemented the first digital currency in Africa. There are several regulations that have come out to facilitate the development of the sector such as guidelines for licensing and regulation of payment services in Nigeria. While regulators are not completely lagging, they are certainly playing catch up. Regulators must enter the fintech ecosystem to understand how it works and then provide policies. In terms of multilateral development institutions, everyone is aware of our potential. However, to reach it involves not just solving problems but also digitalization, innovation and job creation. -
Why have buy-now-pay-later platforms received such a high degree of attention?
Credit is a way to grow the economy and standard of living by those who meet certain criteria. The rationale is simple. People want to improve their standard of living and the ability to achieve it is often credit. Millennials and Gen Z are not risk averse; they are ready to take advantage of any opportunities with the hope their income stream increases over time.
The market for buy-now-pay-later platforms is growing in Nigeria. One market study showed that this segment would grow on an annual basis of 60% and reach around half a billion dollars by 2023. It is a very exciting environment and statistics are compelling. Router conversion rates with a buy-now-pay-later facility go up from 20% to 30%. There is also a lift in the average ticket size when you offer these types of credits from about 30% to 50%. It is a win-win equation for both merchants and consumers. We expect to see more companies emerging in this space, including both banks and fintechs. Already companies like Carbon Bank are doing this and traditional banks are collaborating with online retailers to offer this service at their point of sale. -
How has digitization helped to bring Africa to the forefront of economic development?
From an industry perspective, there's no better time to be an innovator or startup in Africa. The fourth industrial revolution was the first to solve Africa's largest problems by leveraging global technologies and partnerships. Now, we are moving beyond the fourth into the fifth. In previous industrial revolutions someone invented something, perfected it, ran it and pushed it around the world. These were usually 30- and 50-year cycles, but they are now getting much shorter. The pandemic has also accelerated things.
There is no turning back the digitization of money and business. This is viewed best when looking at the penetration of mobile phones and social media. For example, microbusinesses are now selling agricultural products on social media platforms in Africa. They have digitized their point of sale and collect money in a digital manner. We are just at the starting point. Digitization is bringing about high levels of financial inclusion, with a large population still to be brought on board. These new payments will drive the population to get basic virtual wallets for insurance and banking products and from those wallets they will pay their bills. While around 80% of transactions are still being done by cash, there is a lot of potential to grow. We are now able to take on biometric data and provide more secure payment forms through point-of-sale devices and agent networks.
-
For what reasons are Nigerian fintech startups outpacing the rest of the world in terms of their growth potential?

